Shop in Aarhus.
Where we turn ideas into reality. We design and develop our products to suit the times we live in.
Designer - Nina Frederiksen.
The original idea for Sleepbag was born late one evening when Nina's husband, Mikkel, had to take their current baby sleeping bag apart to wash it.
It was difficult and time-consuming, and with a several-months-old boy, their small home was neither brimming with time nor patience. In frustration, he suggested that Nina design a baby sleeping bag that could be washed – without having to be taken apart. Nina accepted the challenge.
The following period was spent devising what the new baby sleeping bag should be capable of.
It certainly had to be a simple product that could provide families with children an easier everyday life, allowing more room for play and joy, without compromising on safety and comfort.
It had to be simple and intuitive, as well as easy to keep clean and hygienic.
In addition, a fundamental idea was to use temperature-regulating technology so that the child can sleep comfortably and soundly, and parents do not have to worry about the child being too cold or too hot in the sleeping bag.
Furthermore, it was also intended to be a product with many uses and functions.
winner of the entrepreneurship award
Since then, Nina, Mikkel, and the Sleepbag team have spent many hours developing and marketing the Sleepbag baby sleeping bag and other products. All with a focus on the best materials, more than one function in each product, and easy washing.
In 2016, Sleepbag won the entrepreneurship award with their baby sleeping bag in the "best product" category. See the film about the idea behind Sleepbag here: